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Community Out Reach Program

Community Out Reach Programs

 Department of Commerce-Community Outreach Program

Basic Financial Literacy among rural women-A special focus on Sukanya Samridhi Yojana(SSY)

Financial literacy refers to the knowledge and skills necessary for understanding and managing financial matters effectively. It includes understanding concepts such as budgeting, saving, investing, debt management, and financial planning. Improving financial literacy empowers individuals to make informed decisions about their finances, leading to better financial stability and well-being.

Financial literacy is essential for women in rural areas as it not only enhances their economic independence and well-being but also contributes to the overall development of rural communities. With greater financial literacy, women in rural areas are more likely to access and utilize formal financial services such as banking, insurance, and credit, which can provide them with opportunities for economic growth and risk mitigation.

The Department of Commerce conducted a community outreach initiative where students raised awareness about financial literacy, focusing on topics like savings, insurance, and notably, the Sukanya Samriddhi Yojana scheme. These students educated rural women (Their neighborhood women in their own villages) about SSY and assisted them in opening accounts under the scheme.

Sukanya Samriddhi Yojana (SSY) is a government-backed savings scheme in India specifically designed to encourage parents to save for the future education and marriage expenses of their girl child. 

Students Participated in the Program:

Uma          - II B. Com - In Rural Judcherla

Hemalatha - II B. Com - In Rural Pebbair

Shameena  - II B. Com - In Alampur

Usharani    -II B. Com  - In Dharmavaram village

Mentor: D. Haleema Begum, DL in Commerce, TSWRDCW, Wanaparthy